In photography or in client meetings, I can typically disclose within a short time if the person is serious or playing a game with me. I can tell when a person is genuine or posing during a photo shoot. I gain clues by the way they lean their head.  By the way their eyes glance left or right. Hidden emotions arrive at my doorstep through the eyes.

In my studio, the baseline is the normal, relaxed look in the eyes.  Many clients come to me and desire to present themselves by what they wear or a hair style, etc. That is NOT the way the public views you. It is always though the eyes. Initially it’s how they determine whether you’re trustworthy. There is always something that stimulates the eyes or something that doesn’t. My vision is to help a client identify what stimulates their eyes positively.

Non-threatening eyes always win. How one operates or how one motions their body is secondary to what their eyes “express.”

One thing of note. Early on, the eyes of babies are easily stimulated and they respond clearly via their eyes. Many times, adults as they get older and maybe more cynical, might show signs of a sardonic attitude. The public can read the cynicism very easily.  They always scan your eyes.  Always. Before they view what you do. What you do is less important than who you are.

I have seen many headshots where the eyes were a bit darkened. Typically that is some poor lighting. Some clients love that kind of headshot, calling it a mystery look. It’s never a good idea to disguise. The public should be allowed to see your eyes, and into your soul.

A businesswoman who comes to me for one of my headshots, cannot offer her “come-hither” look in a headshot. It sends the wrong message. Likewise, a businessman cannot come and get his dominating “I’m in control of you” look and expect a recurring visit. Or any visit.

Yes, I study eyes. They are truly the window to your soul.