Everyone wants a good headshot. I’ve not found one serious person who only wanted a picture of themselves. To clarify, a headshot is different than a portrait. Think about this for a moment. A portrait captures a certain character and drama. A good headshot is about the eyes and the trust it conveys. People really do look into your eyes. Have you noticed when you look at any photo? How does it make you “feel”? You know you think about that person when you visualize them. Can you trust building a relationship with them? Can you trust doing business with them?
When you arrive at the studio for your headshot, there is always preparation before arriving. How about your skin. A small blemish is nothing serious. It can be smoothed in Photoshop. You can apply some of this to both men and women.
- Digital photos show every detail, so pay attention to your skin several days in advance of the photo session.
- Moisturize your face to avoid dryness and cracking skin. Drink plenty of water.
- Makeup should not be overdone or heavy. Makeup may be a little heavier on the day of the shoot. A clean headshot is always well received.
- Lipstick should be lined nicely, not overspread.
- Don’t experiment with new products for hair or face before the shoot, because it may cause an allergic reaction.
Remember the preparation is about the real “you”, not the overdone “you”. The public wants real. Suppose you get that great headshot, then, when meeting your public you look different. Immediate disconnect. To do great business, you should want to connect the real you to the public.
Be real. Your skin is important.